The 7 Elements Of A Professional Bio
The main purpose of a professional bio is to make a good first impression.
Get your bio right and it will create opportunities for connection with the people you want in your world.
Get it wrong and you'll be missing opportunities.
It's as simple as that.
Why 7 Elements?
A good bio gives a well-rounded intro to who you are and what you do.
But it’s important to remember that the people reading your bio are probably suffering from information fatigue.
You don’t want to overwhelm them with your whole life story and personal philosophy.
But neither do you want to underwhelm them.
By including all the 7 elements described below you’ll create a solid bio that answers most of the primary questions your readers have about you, without going into excessive detail.
Let's Get Started
If you feel less than delighted with your professional bio right now, or don't have one at all, just follow the 7 steps to create a great bio in about half an hour.
Try to cover all the following elements evenly - don’t obsess over any one section.
Ready with a blank doc?
Ok, let's go...
1. Begin your bio with your first and last name.
That's an easy one to get stared with!
It’s a good idea for your first and last name to be the first two words of your professional bio.
2. State your position and the company you work for.
Just be factual here. You don’t have to sell yourself or try to stand on tiptoes.
If you work for yourself then say that.
You can include how long you’ve held the position you do.
3. Describe what you do.
Use the next few lines to describe what your professional position involves - what you do in that position. Don't assume your audience will naturally know what your job title entails.
Make your primary responsibilities known to the reader, helping them paint a picture of your role in your company and in the broader industry you are part of.
4. Include at least one professional accomplishment.
Your professional bio should let your audience know what you've already achieved. What have you done that makes you a valuable player in your industry?
5. Describe your values and how they inform your career.
Why do you do what you do? What are your core values?
Start to wrap up your professional bio by simply explaining what gets you up in the morning.
6. Briefly tell your readers who you are outside of work.
Transition from describing your values in work to describing who you are outside of work.
This may include:
• Your family
• Your hometown/country
• Sports you play
• Hobbies and interests
• Favourite music and travel destinations
• Side hustles you're working on
People like connecting with other people. The more transparent you are about who you are personally, the more likeable you'll be to the people reading about who you are professionally.
7. Consider adding humor or a personal story to add flavor to your professional bio.
End your professional bio on a good note — or, more specifically, a funny note. Leaving your audience with something quirky or uniquely you means that they'll finish with a pleasant impression of you.
Example Bio, using all the elements outlined above
Roony Loonie is Senior Man In The Moon at Lunar Inc.
He is responsible for making sure the moon lights up every evening at the right time and steers its proper course among the stars, and that children have someone to think about as they gaze up at the moon on an evening. He also gives wolves something to howl about.
Over the course of 200 years, he has never once failed in his duties – despite the occurrence of numerous eclipses - and has inspired an impressive number of children’s stories to be written about him.
He strongly believes in the value of light as a source of vision and metaphor, and loves the subtle beauty of rhythmic waxing and waning. He believes the moon to be one of the truly great wonders of the world and feels privileged to be the one responsible for steering its course through the starry skies.
During the day and the dark phase of the month he loves to spend time with his large family and keeps himself in shape by long-distance cycling. He is currently writing an autobiography about his time on the moon, aiming to shed some light on what it’s like spending so much time orbiting the earth and hoping to debunk once and for all the flat-earth and lunar landings conspiracy theories.
He would like to state for the record that the moon is in fact made of very delicious cheese, and his biggest regret is that he didn’t stipulate a steady supply of crackers as part of his contract – although his waistline is probably the better for it.