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Limited v Scaleable Growth

digital strategy
Aum 108 | Digital Strategy For Yoga Teachers

If you’re a yoga teacher interested in significantly expanding your impact and your income, then you need to know the difference between limited and scaleable growth models.

And if you’re currently operating in a limited growth model then you need to know how to go about getting scaleable.

Below I’ll describe the difference between limited and scaleable growth in terms of yoga teaching, and explain how to move from the former to the latter.

But before I do that, I want first to outline an idea that underpins an understanding of these models, and mirrors them at a subtler level – the idea of fixed and growth mindsets.

Fixed v Growth Mindsets

The idea of fixed and growth mindsets is helpful in describing two fundamental kinds of outlook on life that a person can have.

A fixed mindset basically says that what I have now is more or less what I’ll always have. The results, the income, the health, the success, the intelligence, the social life, the possibilities – these might all change a little bit here and there, but basically I can expect what I have now to continue as it is until a steep decline with old age and eventually death.

People with fixed mindsets often find it hard to sustain motivation for change, take any failures they experience as confirmation that they will always remain at the same level, and tend to feel dissatisfied with their lives and opportunities but powerless to do anything about it.

A growth mindset, on the other hand, is essentially open to change, development, learning, progress and improvement. It says that whatever I have going on in my life now can be transformed through my own efforts, and that while there are obviously some basic limits built into life as a human being on planet earth, there is also almost unlimited scope for expansion in some very key areas of life, such as success, knowledge, human relationships, income, the positive impact I can have, and the amount of joy or fulfilment I can experience.

Now, the big take-away here is to realise how much each of these mindsets shape our relationship to possibility.

A fixed mindset closes us to possibilities that might be right under our nose, limiting not only what choices we make but more fundamentally limiting the choices we can even perceive. While a growth mindset not only lets us see more of the full horizon of possibility immediately before us in any moment, but is open to the even vaster field of possibility that lies always beyond that horizon.

But of course it’s a massive simplification to say that a person has either a fixed or growth mindset. We are all complex individuals who move in and out of different mindsets all day long. But it is fair to say that most of us tend to inhabit one or the other of these two, and to let one or the other shape our lives.

Mindset v Model

So, having outlined the two mindsets above, before moving on to talk about limited and scaleable models of growth I want to make it clear that fixed mindset doesn’t necessarily correspond to limited growth, and growth mindset to scaleable growth. 

Although there are distinct correlations along those lines, the relationship is more nuanced than that.

The main thing to bear in mind while reading the descriptions of limited and scaleable growth that follow just below, is that it’s possible to have a fixed or a growth mindset towards limited growth, but it is only possible to embrace a scaleable growth model with a growth mindset.

I’ll discuss why after I describe the two different models.

Limited Growth

Limited growth basically means that you can only grow so far until you max out your available resources.

For yoga teachers teaching in-person classes in their local village, town or city, these resources are generally: 

  • space
  • time
  • local students

Generally speaking, one or more of these three will always max out to limit your capacity to grow your student base beyond a certain level.

You will always be constrained by either:

  1. The amount of spaces in your hall or studio x the amount of hours you are available to teach, or
  2. The number of students in your locality who want to learn from you.

Say for example you work out of a studio with only 10 spaces, and you have energy to teach a maximum of 5 hours a week, then you will always be limited to teaching 50 students per week.

Or say that you live in a small town and there are 7 other yoga teachers in town also offering their services, then the number of students you can get to come to your classes will always be limited.

You get the picture. In these kinds of circumstances you can be as creative as you like with your marketing but as soon as you reach maximum capacity in terms of either time, space, or local students there is no further room for growth.

Of course, you could move to a bigger town, hire a larger hall, teach for more hours per week – but at some point the natural limitations of time, space, and local students will constrain your growth at a certain level.

Ok, so you might think that teaching 20 students per class 10 times a week would be a pretty expansive situation; and 40 students per class 15 times a week would be even better – albeit something of a stretch (forgive the pun!). And of course you’d be right.

But at that point you start to reach the maximum of what’s possible within the constraints of the available resources. As expansive as it might be, it’s still limited.

And compared to what’s possible within a scaleable growth model, it’s not really that expansive at all!

Scaleable Growth

Basically, instead of teaching yoga to 50, 100 or 500 people per week, if we operate within a scaleable growth model we think about how we can teach 1000 or 5000, or 10,000 people per week.

To do so we must first inhabit a growth mindset and be open to the expanded field of possibility.

Then we simply find ways to remove or transcend the factors that constrain growth within inescapable limits.

Scaleable growth becomes possible when we approach things in this way.

In terms of teaching yoga, we’ve already seen that the factors that constrain growth within inescapable limits are time, space, and local students.

How do we remove or transcend these factors?

The answer is simple: the internet.

The internet, and more specifically online platforms like Kajabi, makes it possible to offer digital products such as online courses, memberships, and group programmes which when created and set up once (time) can then be purchased by as many people who want them (space), from anywhere in the world (local students).

(I hope you saw what I just showed you there. Yes, with digital products we can effectively transcend time, space, and locality!) 

With just one online course, which we create one time only and then package up for sale, we can potentially reach thousands of people. With just one membership site, for which we spend a few hours each week creating a handful of resources, we can potentially reach 10’s of thousands of people. With just one group coaching programme, for which we show up a couple of hours each week, we can reach thousands of people.

In terms of revenue, with just 1000 people paying £25 a month to be part of your membership circle you’re already matching the highest high-ceiling revenue potential of in-person classes, for a fraction of the input. And you’ve still got your £199 online course to market to those 1000 members, as well as your high-ticket coaching programme.

And when that 1000 people becomes 2000, then 5000, income and impact steadily increases while input remains exactly the same.

That’s the magic of scaleability.

So How To Grow Scaleable?

1. Mindset

Well, as I already mentioned, the first thing is to embrace a growth mindset and learn to inhabit that consistently.

Without doing so you won’t be able to see or hang onto the possibility of getting scalable, and you’ll continually undermine and sabotage any efforts to implement a scaleable model of teaching because deep down you just won’t believe it’s worth the effort.

It’s impossible to overstate how important this step is. 

You’ve got to truly believe that you can successfully bring about a massive transformation in the way you operate, the number of people you serve, the amount of income you generate, the level of success you enjoy.

You’ve got to know in your bones that a quantum shift is possible for you, and be willing to do what it takes to make it happen.

Only then will you stand a chance.

But mindset is not enough. You also need strategy.

2. Strategy

Coming back to what I was saying earlier a growth mindset doesn’t necessarily equate to scaleability. It’s possible to waste all sorts of time applying a growth mindset within a limited growth environment.

How many small-town yoga teachers do you imagine are out there now trying to positive-think their way to a 6-figure income by no other means than increasing their in-person class attendance, not realising that it’s fundamentally impossible within the constraints?

And how many yoga teachers do you think have moved online during the pandemic only to continue to limit their offerings to live-stream Zoom classes for a maximum number of people?

Too many, on both counts.

So in addition to a growth mindset you need to have a clear strategy for scalability.

Online courses, membership circles and high-ticket group coaching programmes have to be part of that strategy. These are your core scaleable offerings as a yoga teacher.

3. Infrastructure

Next you’ll need infrastructure, and here I’m back to Kajabi or similar software platforms that are designed specifically to enable people like you to create and sell digital products at scale.

Without a purpose built infrastructure that is fully integrated and can be largely automated, offering courses or memberships to large numbers of people can be an administrative – not to mention technological – nightmare.

Even with a robust infrastructure it still requires a fair amount of management, but that’s where the next and final step comes in.

4. A Team

For anyone serious about achieving scaleability without losing their time or their soul to the digital machine, a team is essential.

This can easily be a remote team of freelancers, hired independently or through a co-ordinating agency, and needn’t be expensive.

With a platform like Kajabi as the structural hub of your operations, it’s easy to systematise automations and workflows so that a remote team can take care of all basic administrative tasks, leaving you free to hold space and do what you do best – teach yoga!

Yoga Teaching 3.0

That’s what I like to call the kind of operation I’ve just described. I think it’s the current evolution of yoga teaching. 

It not only better rewards teachers for their time and teachings, but better serves students too, allowing them to access on-demand resources (online courses), a supportive group of fellow yogis (membership sites) and structured journeys of practice and growth (coaching programmes) in the comfort of their own homes and in a way that integrates with their often busy lives much better than bi-weekly classes at set times in some distant hall or studio.

As far as I can see it’s a win-win.

Aum 108

I hope you’ve found this outline of the difference between limited and scaleable growth helpful and even somewhat inspiring.

Aum 108 specialises in helping yoga teachers and studios thrive online.

If you’re a yoga teacher looking to implement the steps described above, and would like some help along the way, you can book some time with me via the button just below to discuss digital possibilities and find out if we could be a fit to work together.